No, not again…. That might be the feeling some team members have when when you ask them to brainstorm, again. People are tired of those endless inefficient brainstorms. That is why Zash created a new and fast brainstorm method called the 15 minute brainstorm.
The 15 minute brainstorm uses an online web application to help your team through the different stages of a brainstorm session. As a team leader or facilitator, you set up a brainstorm in minutes and invite your team members via their work email. The team members can use their own digital device to participate. On a central dashboard, that might be a monitor, TV or projector, everyone can see the collected ideas. The tool collects all the ideas digitally in one place, which means you never lose ideas. Above all, this tool can perform some cool tricks on the collected ideas using Artificial Intelligence.
Imagine the possibilities of this brainstorm method. It could mean a totally different way of innovating!
- gather more inspiration;
- innovate on the little things;
- brainstorm daily;
- brainstorm with customers or colleagues from a distance;
- turn a boring meeting into a creative session!
Zash tested this method with different companies and the reactions are very positive. Participants were really surprised how many good ideas they generated in such a short amount of time. Team members also liked that the tool handles ideas so anonymously. Sometimes they felt a bit hesitant in a typical brainstorm session. Now everyone felt free to share ideas, even the silly ones. And you want those, because even outrageous ideas can spark brilliance.
Participants were really surprised how many good ideas they generated in such a short amount of time.
Problems with brainstorming
There have been countless studies about brainstorming, each with the same result: brainstorming in a group does not work well, usually. Here are the main reasons.
According to research, there is a loss in productivity when people are brainstorming. Individuals, so it seems, are not very creative or productive within a team. Some also feel a need to close a brainstorm too fast and start implementing too early. Perhaps that sounds efficient. It’s not. Because more thorough thinking beforehand, might give a much better result. And there’s too much talking! Brainstorming is a way to generate different ideas. However, only one person can talk at a time. You as participant might have a brilliant idea, but you have to listen to others, before you can share your idea. Even worse: when people explain their ideas, they often go into detail, way too much details. You can forget about new ideas, when those details mark the start of discussion.
There are also several social issues involved with brainstorming:
- Social loafing: some individuals stop participating when others are working or talking. It might be better known as free-riding.
- Regression to the mean: a group can downward adjust to the less talented group members.
- Social anxiety: some individuals do not like to share ideas, because they are scared to speak up in a group.
Lastly, there is a problem with timing. Often brainstorms are during a specific afternoon or couple of days. A team has to produce ideas on the spot. Now. However, people often have great ideas while showering or just before they go to sleep. By spreading your long afternoon brainstorm into a couple short sessions, you give the ideas and problems some time to incubate. That gives the team members the opportunity to think about the ideas and challenges during their day. It would be a shame to miss these random strikes of brilliance and opportunity.
Zash 15 minute brainstorm
Zash is creating a superior way of brainstorming and innovating with the 15 minute brainstorm. It uses a specific, efficient method of brainstorming in combination with an app.
For a rapid brainstorm, we need to accomplish two things: get the participants in a creative vibe fast and give them the opportunity to create as many ideas as possible. A great method for this is the nominal group technique. It lets participants generate ideas on their own, before discussing them with each other. Thus, eliminating the problem of productivity loss. It’s also an anonymous way of generating ideas which works well. This is why the 15 minute brainstorm uses the same techniques.
Next to the that, the 15 minute brainstorm uses time pressure as a technique to get your team members more motivated and creative. That is scientifically proven as well. And there are more methods our 15 minute brainstorm uses. For instance the hero assignment, random association and others. Experience it yourself during a workshop.
Normally people would generate ideas by writing them on paper or sticky notes. The 15 minute brainstorm-software uses a digital way of collecting ideas. And that has added benefits. For one, the software can eliminate duplicate ideas and merge them together. That way, you only see unique ideas on your idea board. Also, our software searches for themes in all the ideas. That helps to create an order in the mass of ideas. And themes can be used as an inspiration to create even more ideas.
For now, the software is still in development and being tested as we speak. We are, for instance, enhancing the AI functionalities of the software. Our goals and dreams? The most advanced software that will save you massive amounts of time in the ideation process of your next innovation. We have a lot up our sleeves. And the most important features are available right now.