After a 15-minute brainstorming session you end up with a list of top ideas that you have democratically determined as a team. What you do with these ideas afterwards is up to you. In this article we show what you can do with the ideas after a 15-minute brainstorming session.
Option 1: Let it sit for a while
If you have used a difficult question in your brainstorm, you can decide to brainstorm about it again a week later. An advantage of this is that your team members have the time to think longer about the problem. A kind of incubation time. We call a second brainstorming session the ‘new insights phase’, in which you deal with the same subject again with new insights. Team members had a week to do some more research and think for themselves, so many new ideas come out of this.
Option 2: Distribute tasks
Let your team members work on the top 3 ideas immediately. For example, give them the assignment to find out how feasible the ideas are, how much budget is needed or to make a prototype. Then you take immediate action with the ideas and you can see results faster.
Option 3: Start a discussion
After a brainstorming session you can also discuss the top three ideas (and possibly other ideas) in a very focused way. An advantage that you have done a 15-minute brainstorming is that you can now have a more focused discussion about it. Perhaps you can refine the idea much more during the discussion.
Option 4: Brainstorm again about something else
When a brainstorming session raises new questions, you can of course immediately brainstorm about it. Do you have 15 minutes? Then you can immediately brainstorm about that.
Option 5: Impress your customers, boss or colleagues with your ideas
We also noticed it ourselves: if you have to come up with a proposal for a customer, it makes a big impression if you immediately come up with several good proposals. So after a 15-minute brainstorming session, you can work out the ideas on paper a bit and immediately send them to your customers, boss or colleagues as a proposal.