You need to start a brainstorm with a question, but be careful! The way you formulate this question is vital for a high quality brainstorm, therefore this article will show how to formulate that question well. When you start a 15 minute brainstorm, the web app asks you to write down a challenge title and description. The challenge title is where you should write down the question for the brainstorm. This question can be about anything: it can be a way to gather multiple solutions for a current problem, but could also be a way to gather new ideas for content marketing for example. In both examples, the way you formulate the question for your team members will decide the outcome a lot.